STATE HEAD — MARKETING (Meekoo.in)

Verra.global · Pune, Maharashtra, India

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Lead and expand state-level brand, ATL, BTL, and digital marketing strategies for our FMCG portfolio (Meekoo, Yumi One, and Catiq) across Maharashtra and other key regions.

At Meekoo (meekoo.in), as State Head — Marketing, you will drive marketing and trade strategies at the state level. In year one, success means expanding brand footprint, executing highly active ATL/BTL initiatives, managing region-specific promotional budgets with accountability, and working with trade partners on massive-scale sampling/demonstration campaigns.

Responsibilities

• Own all marketing activities (ATL, BTL, digital, and experiential) for assigned states.
• Drive brand awareness and trial campaigns for Meekoo, Yumi One, and Catiq across retail and foodservice.
• Plan and execute farmer/trade partner events, product launches, and sampling drives.
• Manage state marketing budgets with full accountability for ROI and cost-per-acquisition (CPA).
• Coordinate with national marketing teams on campaign rollouts and brand guidelines.
• Lead local PR, media relations, and social media activations in regional languages.

Requirements

• 6–10 years of experience in FMCG or food brand marketing (min. 2 yrs state-level).
• MBA in Marketing from a recognized institution.
• Proven experience executing end-to-end ATL, BTL, and digital marketing campaigns.

Nice to have

• Deep understanding of state-specific media landscapes and trade networks.
• Extensive experience with regional consumer behaviors and launches.

Benefits

• Competitive CTC
• high-growth environment
• performance & brand-growth linked incentives

Skills

Brand ManagementATL/BTL campaignsRegional MarketingBudget ManagementPublic Relations

View and apply on WBEE